Brand Experience and Activation > Excellence in Brand Experience

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

McCANN LONDON, London / MICROSOFT / 2018

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
1 of 0 items

Overview

Credits

More Entries from Launch / Re-launch in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
TODAY AT APPLE

Customer Retail / In-store Experience

TODAY AT APPLE

APPLE, APPLE

(opens in a new tab)
Gold Cannes Lions
EXCLUSIVE THE RAINBOW

Food & Drink

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SCARY CLOWN NIGHT

Retail

SCARY CLOWN NIGHT

BURGER KING, LOLA MULLENLOWE

(opens in a new tab)
Gold Cannes Lions
BLACK SUPERMARKET

Retail

BLACK SUPERMARKET

CARREFOUR, CARREFOUR

(opens in a new tab)
Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
A/R JORDAN

Use of AR, VR & Mixed Reality

A/R JORDAN

JORDAN BRAND, R/GA PORTLAND

(opens in a new tab)
Gold Cannes Lions
LIVE LOOPER

Tech-led Brand Experience

LIVE LOOPER

DOWNTOWN RECORDS, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
INTEL DRONE LIGHT SHOW AT THE OLYMPICS

Tech-led Brand Experience

INTEL DRONE LIGHT SHOW AT THE OLYMPICS

INTEL, INTEL CORPORATION

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
DEISEL - GO WITH THE FAKE

Brand-owned Experiences

DEISEL - GO WITH THE FAKE

DIESEL, DIESEL

(opens in a new tab)
Gold Cannes Lions
PALAU PLEDGE

Launch / Re-launch

PALAU PLEDGE

PALAU LEGACY PROJECT, HOST/HAVAS

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Silver Cannes Lions
VOLVO LIVE REVIEWS

Automotive

VOLVO LIVE REVIEWS

VOLVO, GREY BRAZIL

(opens in a new tab)
Silver Cannes Lions
SAFECAP

Automotive

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SAVE OUR SPECIES

Corporate Social Responsibility (CSR) / Corporate Image

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Silver Cannes Lions
EXCLUSIVE THE RAINBOW

Social Engagement & Integration for Live Experience

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)
Silver Cannes Lions
SHARE A COKE 1,000 NAME CELEBRATION

Social Engagement & Integration for Live Experience

SHARE A COKE 1,000 NAME CELEBRATION

COCA-COLA, FITZCO//McCANN

(opens in a new tab)
Silver Cannes Lions
FIFA 18 MORE THAN A GAME

Social Engagement & Integration for Live Experience

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

(opens in a new tab)
Silver Cannes Lions
TO THE LAST TREE STANDING

Social Engagement & Integration for Live Experience

TO THE LAST TREE STANDING

GREENPEACE, OGILVY POLAND

(opens in a new tab)
Silver Cannes Lions
CORRUPTION DETECTOR

Use of Mobile & Devices

CORRUPTION DETECTOR

RECLAME AQUI, GREY BRAZIL

(opens in a new tab)
Silver Cannes Lions
VR VACCINE

Use of AR, VR & Mixed Reality

VR VACCINE

HERMES PARDINI, OGILVY BRASIL

(opens in a new tab)
Silver Cannes Lions
MY LINE

Tech-led Brand Experience

MY LINE

MINISTRY OF COMMUNICATIONS & INFORMATION, MULLENLOWE SSP3

(opens in a new tab)
Silver Cannes Lions
WHOPPER NEUTRALITY

Customer Retail / In-store Experience

WHOPPER NEUTRALITY

BURGER KING, DAVID

(opens in a new tab)

More Entries from McCANN LONDON

24 items

Grand Prix Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Media / Entertainment

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Use of Digital Platforms

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Ambient Experiential & Immersive Digital

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Live Advertising and Events

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Co-creation & User Generated Content

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

Media & Publications

SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail & Customer Promotions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Launch / Re-launch

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Adapted Billboards / Posters

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Launch / Re-launch

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign led by Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SQUADVERTISER

Integrated Multi-Platform Campaign (Online & Offline)

SQUADVERTISER

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FRIEND COMPASS

Innovative Use of Social for Mobile

FRIEND COMPASS

MOMONDO GROUP LTD, McCANN LONDON

(opens in a new tab)
Bronze Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)