Entertainment > Games

SURVIVAL BILLBOARD

McCANN LONDON, London / MICROSOFT / 2016

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Live Experience Games in Entertainment

24 items

Grand Prix Cannes Lions
THE DISPLACED

Innovation in Visual Storytelling and Branded Entertainment

THE DISPLACED

THE NEW YORK TIMES, VRSE.WORKS

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Gold Cannes Lions
NIKEWOMEN : MARGOT VS LILY

Online: Fiction Series

NIKEWOMEN : MARGOT VS LILY

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
THE FAMILY

Online: Fiction 15 minutes or over in Length

THE FAMILY

FORD, VERY AGENCY

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Gold Cannes Lions
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

Online: Non-Fiction Series

"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

SYMANTEC, GREY SAN FRANCISCO

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Gold Cannes Lions
GE PODCAST THEATRE PRESENTS THE MESSAGE

Audio Content in Branded Entertainment

GE PODCAST THEATRE PRESENTS THE MESSAGE

GE-DAKO, BBDO

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Gold Cannes Lions
MUSEUM OF FEELINGS

Live Brand Experience

MUSEUM OF FEELINGS

SC JOHNSON, OGILVY & MATHER

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Gold Cannes Lions
OUT THERE

Digital Brand Experience

OUT THERE

CANADA GOOSE, CAA MARKETING

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Gold Cannes Lions
HOUSE OF LITTLE MOMENTS

Cross Channel Brand Experience

HOUSE OF LITTLE MOMENTS

UNI PRESIDENT (THAILAND) CO., ADK TAIWAN

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
KALEIDOSCOPE

Visual Storytelling in Sports Entertainment

KALEIDOSCOPE

RED BULL, RSA FILMS

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Silver Cannes Lions
ORANGEAID - LAST DAY OF SCHOOL

TV & Broadcast: Fiction 15 minutes or under in Length

ORANGEAID - LAST DAY OF SCHOOL

NTUC INCOME, BBH SINGAPORE

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Silver Cannes Lions
LOVE LIKE THERE'S NO TOMORROW

TV & Broadcast: Fiction 15 minutes or over in Length

LOVE LIKE THERE'S NO TOMORROW

MONDELEZ INTERNATIONAL, OGILVYONE WORLDWIDE ATHENS

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Silver Cannes Lions
BECOMING BECKHAM

Online: Fiction 15 minutes or under in Length

BECOMING BECKHAM

H&M, ADAM&EVEDDB

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Silver Cannes Lions
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

Live Broadcast/Live Streaming

TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

TARGET, DEUTSCH LA

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Silver Cannes Lions
BATMAN V SUPERMAN

Excellence in Partnerships between a Content Producer and a Brand/Product/Talent

BATMAN V SUPERMAN

TURKISH AIRLINES, CP+B

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Silver Cannes Lions
HOUSE OF CARDS - FU 2016

Excellence in Production & Distribution Strategy

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
UNFORGOTTEN SOLDIERS

Live Brand Experience

UNFORGOTTEN SOLDIERS

SKY TV, DDB GROUP NEW ZEALAND

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Silver Cannes Lions
LE BON

Live Brand Experience

LE BON

LIDL, INGO

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Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
HALO 5: GUARDIANS #HUNTTHETRUTH

Cross Channel Brand Experience

HALO 5: GUARDIANS #HUNTTHETRUTH

MICROSOFT, TWOFIFTEENMcCANN

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Silver Cannes Lions
GIVE EXTRA, GET EXTRA

Cross Channel Brand Experience

GIVE EXTRA, GET EXTRA

WRIGLEY, ENERGY BBDO

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Silver Cannes Lions
MTV VMA GREEN-SCREENS

Use of User Generated Content in a Brand Experience

MTV VMA GREEN-SCREENS

MTV, MTV

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Silver Cannes Lions
THE SWEDISH NUMBER

Use of User Generated Content in a Brand Experience

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

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More Entries from McCANN LONDON

24 items

Grand Prix Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Media / Entertainment

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Use of Digital Platforms

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Ambient Experiential & Immersive Digital

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Advertising and Events

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Co-creation & User Generated Content

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

Media & Publications

SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail & Customer Promotions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Launch / Re-launch

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Adapted Billboards / Posters

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Launch / Re-launch

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign led by Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SQUADVERTISER

Integrated Multi-Platform Campaign (Online & Offline)

SQUADVERTISER

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FRIEND COMPASS

Innovative Use of Social for Mobile

FRIEND COMPASS

MOMONDO GROUP LTD, McCANN LONDON

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Bronze Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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