Brand Experience and Activation > Best Integrated Promotional Campaign

SWEAT YOURSELF TO BEIJING

LEMZ, Amsterdam / REXONA / 2009

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Best Integrated Campaign Led by Sales Promotion in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
YUBARI

Travel, Entertainment & Leisure

YUBARI

YUBARI RESORT, BEACON COMMUNICATIONS

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Gold Cannes Lions
STORE +, THE STORE THAT SELLS HOPE

Event and Field Marketing

STORE +, THE STORE THAT SELLS HOPE

PORTUGUESE RED CROSS, LEO BURNETT LISBOA

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Gold Cannes Lions
MAGIC SALAD PLATE

Alternative Media: Small Scale

MAGIC SALAD PLATE

FOUR'N TWENTY, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
ADITHREAD

Sponsorship or Partnership Campaigns

ADITHREAD

ADIDAS, TBWA\TEQUILA\DIGITAL\SHIFT

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Gold Cannes Lions
WHEN WILL THE FRUIT BURST

Best Use of Print & Standard Outdoor in a Promotional Campaign

WHEN WILL THE FRUIT BURST

PASCALL, DDB GROUP NEW ZEALAND

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Gold Cannes Lions
LET IT RING

Best Use of Digital Media in a Promotional Campaign

LET IT RING

OVK (PARENTS OF ROAD VICTIMS), HAPPINESS BRUSSELS

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Gold Cannes Lions
MAGIC SALAD PLATE

Fast Moving Consumer Goods

MAGIC SALAD PLATE

FOUR'N TWENTY, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
WHEN WILL THE FRUIT BURST

Fast Moving Consumer Goods

WHEN WILL THE FRUIT BURST

PASCALL, DDB GROUP NEW ZEALAND

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Gold Cannes Lions
TED696 PROJECT

Alcoholic and Non-Alcoholic Drinks

TED696 PROJECT

LION CORPORATION, BMF

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Gold Cannes Lions
BABY MADE ON BOARD

Cars & Automotive Services

BABY MADE ON BOARD

DODGE, PROXIMITY BBDO

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Gold Cannes Lions
ZUJI BEANS

Travel, Entertainment & Leisure

ZUJI BEANS

ZUJI, THE HALLWAY/HAPPY SOLDIERS

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Silver Cannes Lions
STORE +, THE STORE THAT SELLS HOPE

Best new Product Launch/Re-Launch at Retail

STORE +, THE STORE THAT SELLS HOPE

PORTUGUESE RED CROSS, LEO BURNETT LISBOA

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Silver Cannes Lions
GAME OF DEATH

Best new Product Launch/Re-Launch at Retail

GAME OF DEATH

NOKIA, JWT BEIJING

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Silver Cannes Lions
TED696 PROJECT

Best new Product Launch/Re-Launch at Retail

TED696 PROJECT

LION CORPORATION, BMF

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Silver Cannes Lions
UPLOAD CINEMA

Travel, Entertainment & Leisure

UPLOAD CINEMA

FILM THEATRE DE UITKIJK, LOWE/DRAFTFCB

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Silver Cannes Lions
VILLAGE WHERE NOTHING EVER HAPPENS

Publications & Media

VILLAGE WHERE NOTHING EVER HAPPENS

CONECT, SHACKLETON

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Silver Cannes Lions
SAVE THE WORDS

Publications & Media

SAVE THE WORDS

OXFORD FAJAR, Y&R SINGAPORE

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Silver Cannes Lions
LISTEN

Charities, Public Health & Safety, Public Awareness Messages

LISTEN

KOREA HEART FEDERATION, CREATIVIA

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Silver Cannes Lions
BABY MADE ON BOARD

Best Integrated Campaign Led by Sales Promotion

BABY MADE ON BOARD

DODGE, PROXIMITY BBDO

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Silver Cannes Lions
VILLAGE WHERE NOTHING EVER HAPPENS

Best Integrated Campaign Led by Sales Promotion

VILLAGE WHERE NOTHING EVER HAPPENS

CONECT, SHACKLETON

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Bronze Cannes Lions
GAS STATION

Event and Field Marketing

GAS STATION

SUZUKI, ROBERT/BOISEN & LIKE-MINDED

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Bronze Cannes Lions
DROP THE BOMB

Event and Field Marketing

DROP THE BOMB

FOSTER'S, CLEMENGER BBDO MELBOURNE

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Bronze Cannes Lions
CARLTON DRAUGHT PLASTIC CUP

Event and Field Marketing

CARLTON DRAUGHT PLASTIC CUP

FOSTER'S, CLEMENGER BBDO MELBOURNE

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Bronze Cannes Lions
LISTEN

Event and Field Marketing

LISTEN

KOREA HEART FEDERATION, CREATIVIA

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More Entries from LEMZ

24 items

Gold Cannes Lions
SWEETIE

Non-Fiction: Online

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charity & not for Profit

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Dgital Marketing

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Silver Cannes Lions
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

Social Media & Viral Marketing

TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

CONSUMER AND SAFETY COUNCIL, LEMZ

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Silver Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Ambient Media: small scale

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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Shortlisted Cannes Lions
TOY OR TOXIC

Public Health & Safety

TOY OR TOXIC

VEILIGHEIDNL (THE DUTCH GOVERNMENTS HOME SAFETY PROMOTION ORGANIZATION) & NVWA, LEMZ

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Shortlisted Cannes Lions
SWEETIE

Viral Films

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Best Integrated Campaign Led by Promotion and Activation

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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Shortlisted Cannes Lions
SWEAT YOURSELF TO BEIJING

Best Integrated Campaign Led by Sales Promotion

SWEAT YOURSELF TO BEIJING

REXONA, LEMZ

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Shortlisted Cannes Lions
SWEETIE

Audience Targeting/Engagement (incl. social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Public Health & Safety, Public Awareness Messages

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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EVERY DAY DIFFERENT

Best Use of Screens

EVERY DAY DIFFERENT

IKEA, LEMZ

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IEDEREEN=DESIGNER

Titanium and Integrated

IEDEREEN=DESIGNER

IKEA, LEMZ

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