Brand Experience and Activation > Best Integrated Promotional Campaign

THE LABEL LOTTERY

LEMZ, Amsterdam / SAFETYNL & DUTCH FOOD AUTHORITY / 2013

Awards:

Shortlisted Cannes Lions
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More Entries from Best Integrated Campaign Led by Promotion and Activation in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
IMMORTAL FANS

Best Integrated Campaign Led by Promotion and Activation

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Best Use of Experiential Marketing in a Promotional Campaign

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

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Gold Cannes Lions
THE ANT RALLY

Best Use of Experiential Marketing in a Promotional Campaign

THE ANT RALLY

WORLD WILDLIFE FUND (WWF), BBDO GERMANY

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Gold Cannes Lions
IMMORTAL FANS

Best Use of Guerilla Marketing in a Promotional Campaign

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE POWER OF CUTE

Best Use of Guerilla Marketing in a Promotional Campaign

THE POWER OF CUTE

THE ROYAL BOROUGH OF GREENWICH, OGILVY GROUP UK

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Best Use of Guerilla Marketing in a Promotional Campaign

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
BRIDGE OF LIFE

Best Use of Ambient in a Promotional Campaign

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
POTABLE WATER GENERATOR

Best Use of Ambient in a Promotional Campaign

POTABLE WATER GENERATOR

THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY, MAYO DRAFTFCB

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Best use of Social Media Marketing in a Promotional Campaign

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
CELEB GRAMMAR COPS

Best use of Social Media Marketing in a Promotional Campaign

CELEB GRAMMAR COPS

RED BALLOON, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Best use of Social Media Marketing in a Promotional Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE SHARING CAN

Food and Non-Alcholic Drinks

THE SHARING CAN

COCA-COLA, OGILVY & MATHER SINGAPORE

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Gold Cannes Lions
GIVING BIRTH LIVE

Fast Moving Consumer Goods (not including food)

GIVING BIRTH LIVE

PROCTER & GAMBLE, DEL CAMPO SAATCHI & SAATCHI

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Gold Cannes Lions
ENTER THE GAME

Durable Goods

ENTER THE GAME

KONAMI, HAVAS SPORTS & ENTERTAINMENT

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Publications & Media

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image & Information

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
IMMORTAL FANS

Corporate Image & Information

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety, Pubic Awareness Messages

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
BRIDGE OF LIFE

Public Health & Safety, Pubic Awareness Messages

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
APOLLO CAMPAIGN

Best Integrated Campaign Led by Promotion and Activation

APOLLO CAMPAIGN

AXE, BBH

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Silver Cannes Lions
DOUBLE LOOP DARE @ X GAMES

Best Use of Experiential Marketing in a Promotional Campaign

DOUBLE LOOP DARE @ X GAMES

MATTEL, MISTRESS

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Silver Cannes Lions
DRIVING DOGS

Best Use of Experiential Marketing in a Promotional Campaign

DRIVING DOGS

SPCA, DRAFTFCB NEW ZEALAND

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Silver Cannes Lions
COFFEE CART

Best Use of Experiential Marketing in a Promotional Campaign

COFFEE CART

YWCA, DDB GROUP NEW ZEALAND

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Silver Cannes Lions
CALL GIRL

Best Use of Guerilla Marketing in a Promotional Campaign

CALL GIRL

PRIME TELEVISION, DRAFTFCB NEW ZEALAND

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More Entries from LEMZ

24 items

Gold Cannes Lions
SWEETIE

Non-Fiction: Online

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charity & not for Profit

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Dgital Marketing

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Silver Cannes Lions
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

Social Media & Viral Marketing

TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

CONSUMER AND SAFETY COUNCIL, LEMZ

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Silver Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Ambient Media: small scale

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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Shortlisted Cannes Lions
TOY OR TOXIC

Public Health & Safety

TOY OR TOXIC

VEILIGHEIDNL (THE DUTCH GOVERNMENTS HOME SAFETY PROMOTION ORGANIZATION) & NVWA, LEMZ

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Shortlisted Cannes Lions
SWEETIE

Viral Films

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Best Integrated Campaign Led by Promotion and Activation

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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Shortlisted Cannes Lions
SWEAT YOURSELF TO BEIJING

Best Integrated Campaign Led by Sales Promotion

SWEAT YOURSELF TO BEIJING

REXONA, LEMZ

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Shortlisted Cannes Lions
SWEETIE

Audience Targeting/Engagement (incl. social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Public Health & Safety, Public Awareness Messages

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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EVERY DAY DIFFERENT

Best Use of Screens

EVERY DAY DIFFERENT

IKEA, LEMZ

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IEDEREEN=DESIGNER

Titanium and Integrated

IEDEREEN=DESIGNER

IKEA, LEMZ

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