Direct > Best Use of Direct Marketing

THE LABEL LOTTERY

LEMZ, Amsterdam / SAFETYNL & DUTCH FOOD AUTHORITY / 2013

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Ambient Media: small scale in Direct

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Best Integrated Campaign Led by Direct Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE DAILY ABUSE

Flat Mailing

THE DAILY ABUSE

INNOCENCE IN DANGER, SERVICEPLAN

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Gold Cannes Lions
SMALL WORLD MACHINES

Ambient Media: large scale

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold Cannes Lions
MY BLOOD IS RED AND BLACK

Ambient Media: large scale

MY BLOOD IS RED AND BLACK

HEMOBA / ESPORTE CLUBE VITORIA, LEO BURNETT TAILOR MADE

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Gold Cannes Lions
SKY LIVESPOTS

Direct response broadcast: TV, radio & infomercials

SKY LIVESPOTS

SKY, SERVICEPLAN

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Gold Cannes Lions
TRIAL BY TIMELINE

Websites, Microsites & Banners

TRIAL BY TIMELINE

AMNESTY INTERNATIONAL, COLENSO BBDO

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Gold Cannes Lions
THIRD EYE

Mobile Marketing

THIRD EYE

STARHUB MOBILE, DDB GROUP SINGAPORE

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Gold Cannes Lions
DUMB WAYS TO DIE

Social Media & Viral Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
SMALL WORLD MACHINES

Other Digital Platforms

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold Cannes Lions
THE GAP IN THE MARKET

Financial Products & Services

THE GAP IN THE MARKET

KBC, TBWA\BELGIUM

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Gold Cannes Lions
TAXI

Retail & E-Commerce, including Restaurants

TAXI

RIBEIRO, ALMACEN

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Gold Cannes Lions
DRIVING DOGS

Charities

DRIVING DOGS

SPCA, DRAFTFCB NEW ZEALAND

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Gold Cannes Lions
THIRD EYE

Public Health & Safety, Public Awareness Messages

THIRD EYE

STARHUB MOBILE, DDB GROUP SINGAPORE

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Gold Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety, Public Awareness Messages

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Silver Cannes Lions
AIR FORCE FM

Dimensional Mailing

AIR FORCE FM

DEFENCE FORCE RECRUITING, GEORGE PATTERSON Y&R

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Silver Cannes Lions
DEFORESTED FIELD

Direct response broadcast: TV, radio & infomercials

DEFORESTED FIELD

WORLD WILDLIFE FUND (WWF), GREY 141 GROUP

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Silver Cannes Lions
CLASSICALS BEHIND THE CLASSICS

Websites, Microsites & Banners

CLASSICALS BEHIND THE CLASSICS

BRAZILIAN SINPHONY ORCHESTRA, ARTPLAN

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Silver Cannes Lions
GOLDEN CHAINS

Websites, Microsites & Banners

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

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Silver Cannes Lions
FACEBOOK 1914

Social Media & Viral Marketing

FACEBOOK 1914

MUSEE DE LA GRANDE GUERRE DU PAYS DE MEAUX, DDB PARIS

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Silver Cannes Lions
DRIVING DOGS

Social Media & Viral Marketing

DRIVING DOGS

SPCA, DRAFTFCB NEW ZEALAND

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Silver Cannes Lions
THE OREO BLACKOUT TWEET

Social Media & Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

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Silver Cannes Lions
REAL BEAUTY SKETCHES

Social Media & Viral Marketing

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Silver Cannes Lions
NIKE+ KINECT TRAINING

Other Digital Platforms

NIKE+ KINECT TRAINING

NIKE, AKQA

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Silver Cannes Lions
FACEBOOK 1914

Best Low Budget Campaign

FACEBOOK 1914

MUSEE DE LA GRANDE GUERRE DU PAYS DE MEAUX, DDB PARIS

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More Entries from LEMZ

24 items

Gold Cannes Lions
SWEETIE

Non-Fiction: Online

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charity & not for Profit

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Dgital Marketing

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

(opens in a new tab)
Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

(opens in a new tab)
Gold Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Silver Cannes Lions
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

Social Media & Viral Marketing

TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

CONSUMER AND SAFETY COUNCIL, LEMZ

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Silver Cannes Lions
SWEETIE

Charities

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Ambient Media: small scale

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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Shortlisted Cannes Lions
TOY OR TOXIC

Public Health & Safety

TOY OR TOXIC

VEILIGHEIDNL (THE DUTCH GOVERNMENTS HOME SAFETY PROMOTION ORGANIZATION) & NVWA, LEMZ

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Shortlisted Cannes Lions
SWEETIE

Viral Films

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Best Integrated Campaign Led by Promotion and Activation

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

(opens in a new tab)
Shortlisted Cannes Lions
SWEAT YOURSELF TO BEIJING

Best Integrated Campaign Led by Sales Promotion

SWEAT YOURSELF TO BEIJING

REXONA, LEMZ

(opens in a new tab)
Shortlisted Cannes Lions
SWEETIE

Audience Targeting/Engagement (incl. social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Shortlisted Cannes Lions
THE LABEL LOTTERY

Public Health & Safety, Public Awareness Messages

THE LABEL LOTTERY

SAFETYNL & DUTCH FOOD AUTHORITY, LEMZ

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EVERY DAY DIFFERENT

Best Use of Screens

EVERY DAY DIFFERENT

IKEA, LEMZ

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IEDEREEN=DESIGNER

Titanium and Integrated

IEDEREEN=DESIGNER

IKEA, LEMZ

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