Brand Experience and Activation > Culture & Context

THE COMMERCIAL THAT SAVES LIVES

VMLY&R , Santiago / GOBIERNO DE CHILE / 2019

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Social Behaviour & Cultural Insight in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

(opens in a new tab)
Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

(opens in a new tab)
Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from VMLY&R

24 items

Gold Cannes Lions
EARTHQUAKE

Not-for-profit / Charity / Government

EARTHQUAKE

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
TSUNAMI

Not-for-profit / Charity / Government

TSUNAMI

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
HURRICANE

Not-for-profit / Charity / Government

HURRICANE

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
TSUNAMI

Not-for-profit / Charity / Government

TSUNAMI

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
EARTHQUAKE

Not-for-profit / Charity / Government

EARTHQUAKE

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
HURRICANE

Not-for-profit / Charity / Government

HURRICANE

AMNESTY INTERNATIONAL, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
LIFE DIRECT - R.I.P SIMON

Use of TV & Other Screens

LIFE DIRECT - R.I.P SIMON

TRADE ME NZ , VMLY&R

(opens in a new tab)
Bronze Cannes Lions
THE WEDDING

Healthcare

THE WEDDING

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
THE VISIT

Healthcare

THE VISIT

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
FRIENDS

Healthcare

FRIENDS

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Bronze Cannes Lions
LIFE DIRECT - R.I.P SIMON

Use of Broadcast

LIFE DIRECT - R.I.P SIMON

TRADE ME NZ , VMLY&R

(opens in a new tab)
Bronze Cannes Lions
THE COMMERCIAL THAT SAVES LIVES

Social Behaviour & Cultural Insight

THE COMMERCIAL THAT SAVES LIVES

GOBIERNO DE CHILE, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
THE VISIT

Healthcare

THE VISIT

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
FRIENDS

Healthcare

FRIENDS

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
WEDDING

Leisure

WEDDING

POLLA CHILENA DE BENEFICENCIA, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
BIRTH

Leisure

BIRTH

POLLA CHILENA DE BENEFICENCIA, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
BIRTH

Leisure

BIRTH

POLLA CHILENA DE BENEFICENCIA, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
WEDDING

Leisure

WEDDING

POLLA CHILENA DE BENEFICENCIA, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
LIFE DIRECT - R.I.P SIMON

Retail Promotions & Competitions

LIFE DIRECT - R.I.P SIMON

TRADE ME NZ , VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
FEEDING

Print & Publishing

FEEDING

SAVE THE CHILDREN, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
HOME

Print & Publishing

HOME

STATE OF PALESTINE, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
THE OILS NOBODY CARES ABOUT

Brand Voice & Strategic Storytelling

THE OILS NOBODY CARES ABOUT

LESIEUR, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
LOST IN TRANSLATION

Use of Integrated Media

LOST IN TRANSLATION

DEFENCE FORCE RECRUITMENT, VMLY&R

(opens in a new tab)
Shortlisted Cannes Lions
LOVE FREE OF RIGHTS

Social Behaviour & Cultural Insight

LOVE FREE OF RIGHTS

FUNDACION IGUALES, VMLY&R

(opens in a new tab)