The film is the story of a diamond’s journey over millions of years so the cinematography supported the idea of time travelling, based on historical iconographic research, with some dreamlike moments and the main theme of the magical light power that diamonds have.

The Diamond Producer Association’s own consumer research had shown them that for younger consumers diamonds had lost much of their traditional symbolism and meaning. We needed to give them a reason to want to choose a diamond, over cheaper or synthetic alternatives. The research also revealed that a majority of customers are unaware that diamonds are the oldest thing they will ever touch or own. We needed them to understand the magic and rarity of a stone that is older than life on Earth, itself.