The standard Big Mac in the UK is almost 50% smaller than the standard Whopper.

While the heavy-lifting was done across the entire calendar year, the big reveal ran for 7 days from December 23rd 2019. From that date, the camera angles in digital OOH sites began to pivot. All across the UK, what were seemingly innocent Whopper ads now shifted to reveal the not-so-Big Macs sitting behind. To really rub salt in the wounds we released a reveal video on our social channels, showing behind the scenes footage from all our shoots that year.