Film > Culture & Context

THE MAGICAL NIGHT OF GASPAR

McCANN SANTIAGO, Santiago / RIPLEY / 2019

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Overview

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OVERVIEW

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Idea: We created an special christmas short film about about a firefighter "Gaspar" (main character) that was chosen to work at christmas night shift and her wife will find an a special way to tell the news to their children.

The story message: If you don't believe in magic, the only way to keep it alive is to become a magician.

Cultural/Context information for the jury

This is a campaign that was designed exclusively for Chile because is the only country where the firefighters work as volunteers. So the tribute that we made gets more relevant to all the firefighters that serve and protect the country from fire hazards and accidents.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet, it’s the beginning of the summer season where the fire hazard starts and the work of all firefighters becomes more relevant. In Chile firefighters have a big respect because they work as volunteers during all the year. This is a story that makes tribute to all the work and support that they bring to the country.

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