Idea: We created an special christmas short film about about a firefighter "Gaspar" (main character) that was chosen to work at christmas night shift and her wife will find an a special way to tell the news to their children.

The story message: If you don't believe in magic, the only way to keep it alive is to become a magician.

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet, it’s the beginning of the summer season where the fire hazard starts and the work of all firefighters becomes more relevant. In Chile firefighters have a big respect because they work as volunteers during all the year. This is a story that makes tribute to all the work and support that they bring to the country.

Ripley, is one of the biggest retail stores in Chile, the purpose of the brand and strategy is to promote and support every people elections and choices, all the campaigns of the brand shows diversity and inclusion with an a optimistic look and feel.