Direct > Use of Direct Marketing

THE MEDICINE MUSIC BOX

WE, Sao Paulo / EMS PHARMA / 2015

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Overview

Credits

Overview

Audience

Relationships with influential businessmen related to medicine branch.

ClientBriefOrObjective

“Medicine Music Box” is an invitation that comes in the form of a medicine package and when opened, it plays music.

Execution

We created The “Medicine Music Box”, an invitation that is also a musical box. The invitation comes in the form of a medicine package and when opened, it plays music. At the same time, a detachable bull arises with a ticket for the event. The idea is to reinforce the importance of music for one's well-being.

Outcome

The Medicine Music Box is the first medicine package that plays music, specially developed for 10 EMS' VIP Guests.

All people who were invited accepted and went to the event. And the relationship with the EMS commercial team is getting much better than before the invitation. They started to do more meetings and is being very important to the brand.

Synopsis

EMS, the largest pharmaceutical company in Brazil, needed a special invitation for VIP Guests to Mozarteum, the major producer of classical music concerts in the country, which they sponsor.

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