The Museum of Me is an interactive movie aimed at engaging Intel and global online users and promoting Intel’s smart new processor. Users create their own museum exhibits just by connecting to Facebook. By visualising elements such as your close friends and most frequently used words, The Museum of Me reveals who you are as a reflection of your Facebook activities. This virtual museum experience links to the core value of Intel, which is about creating innovation in our digital lives from the inside. The experience led users to share their museum photos, which created significant WOM on Facebook.

Results (2 weeks from launch):540,000+ 'likes'790,000+ 'shares' on Facebook130,000,000+ impressions on Facebook

The project ran as a global campaign using Facebook as its platform.