Challenge: To create a branding platform that promotes both Japan and Uniqlo on a global scale.Execution: UNIQLO CALENDAR. An online daily calendar with weather report that presents miniaturised version of Japan. Each season, we went on a mission to capture the dynamism of Japan by spending months traveling and filming, using tilt-shift and time-lapse techniques. As of April 2010, it covered all four seasons featuring scenes from over 210 locations in Japan.By clicking the video, it breaks into mosaic tiles of items that links to an online store.Results: Over 230 million views in 217 countries.