Many people drink too much and get wasted without even noticing.

Getting wasted means having to end a wonderful night earlier.

Therefore, we intend to advocate the importance of drinking at a reasonable pace to extend nightlife fun.

After the club was closed, we divided the restroom into two identical areas. A piece of transparent glass was inserted in-between with hidden cameras around.

Two pairs of twins were synchanised in front of “The Mirror” on both sides to create the illusion of a mirrored image.

Drunks going in and out of the restroom discovered that they couldn't see themselves in the mirror. They felt confused, frustrated, and wanted to know why.

Meanwhile, “Can’t see yourself? You’ve had too much to drink.” was reflected onto the mirror to stress our proposition of “Dance More, Drink Slow”.

The viral video was uploaded onto YouTube.

YouTube clicks exceeded 1,500,000 in one month.

Over 200 “Shares” on Facebook and more than 600,000 “Likes”.

It also stirred great debate amongst internet users, wondering which club the restroom is located.

We chose the restroom in a club as a contact point, because those who drink have to go to the restroom frequently.