Film Craft > Film Craft

ACCEPTANCE

LEO BURNETT TAIWAN, Taipei / MCDONALD'S / 2016

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Overview

Credits

OVERVIEW

BriefExplanation

A son comes out to his father at McCafe. After a tense silence, the father steps away from the table and returns later to surprise the son with his acceptance of the son's sexuality.

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24 items

Grand Prix Cannes Lions
UNDER ARMOUR PHELPS

Direction

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
CLOSE TO HOME

Direction

CLOSE TO HOME

AT&T, BBDO

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Gold Cannes Lions
HENNESSY THE PICCARDS

Direction

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Direction

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
DEARDADDY

Script

DEARDADDY

CARE NORWAY, SCHJAERVEN REKLAMEBYRĂ…

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Gold Cannes Lions
LOOKING BACK

Script

LOOKING BACK

CLARK STREET BRIDGE, FCB CHICAGO

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Gold Cannes Lions
HENNESSY THE PICCARDS

Production Design / Art Direction

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
HENNESSY THE PICCARDS

Cinematography

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
UNDER ARMOUR PHELPS

Cinematography

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
SONY TKO

Editing

SONY TKO

STINKDIGITAL, BIG CHOP

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Gold Cannes Lions
YOUR FUTURE IS NOT MINE

Use of Original Music

YOUR FUTURE IS NOT MINE

ADIDAS, SQUEAK E CLEAN PRODUCTIONS

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Gold Cannes Lions
UNDER ARMOUR PHELPS

Use of Licensed / Adapted Music

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
HENNESSY THE PICCARDS

Sound Design

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
SSE 'PIER'

Animation

SSE 'PIER'

SSE, THE MILL

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Gold Cannes Lions
HENNESSY THE PICCARDS

Visual Effects

HENNESSY THE PICCARDS

HENNESSY, DROGA5

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Gold Cannes Lions
CHEMICAL BROTHERS 'WIDE OPEN'

Visual Effects

CHEMICAL BROTHERS 'WIDE OPEN'

VIRGIN, THE MILL

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Gold Cannes Lions
SSE 'PIER'

Visual Effects

SSE 'PIER'

SSE, THE MILL

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Gold Cannes Lions
HIGH SCHOOL GIRL?

Achievement in Production

HIGH SCHOOL GIRL?

SHISEIDO CO., WATTS OF TOKYO

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Silver Cannes Lions
LAST

Script

LAST

NIKE, WIEDEN+KENNEDY

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Silver Cannes Lions
CHANNEL 4 REBRAND

Production Design / Art Direction

CHANNEL 4 REBRAND

CHANNEL 4, 4creative

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Silver Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Cinematography

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Silver Cannes Lions
CLOSE TO HOME

Editing

CLOSE TO HOME

AT&T, BBDO

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Silver Cannes Lions
UNDER ARMOUR USA WOMENS GYMNASTICS

Editing

UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR, DROGA5

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Silver Cannes Lions
UNDER ARMOUR PHELPS

Editing

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
PAPER ORGANS

Fundraising & Advocacy

PAPER ORGANS

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Silver Cannes Lions
PAPER ORGANS

Promotional Item Design

PAPER ORGANS

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Silver Cannes Lions
PAPER ORGANS

Social Behaviour & Cultural Insight

PAPER ORGANS

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Bronze Cannes Lions
HEAR MY LAST WISH

Not-for-Profit / Charity / Government

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Use of Audio & Radio as a Medium

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Good Health and Well-being

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
THE SELF-LESS MIRROR

Use of Special Events and Stunt/Live Advertising

THE SELF-LESS MIRROR

HEINEKEN, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
THE SELF-LESS MIRROR

Branded Live experience

THE SELF-LESS MIRROR

HEINEKEN, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Non-profit/Foundation-led Education & Awareness

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Non-profit/Foundation-led Education & Awareness

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

(opens in a new tab)
Shortlisted Cannes Lions
PAPER ORGANS

Fundraising & Advocacy

PAPER ORGANS

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
PAPER ORGANS

Special Editions & Bespoke Items

PAPER ORGANS

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Health Services & Facilities

HEAR MY LAST WISH

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Shortlisted Cannes Lions
HEAR MY LAST WISH

Not-for-Profit / Charity / Government

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT TAIWAN

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BITTER?

Savoury Foods

BITTER?

CREATION FOOD CO., LEO BURNETT TAIWAN

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THE SELF-LESS MIRROR

Use of Promotional Stunts and Live Advertising

THE SELF-LESS MIRROR

HEINEKEN, LEO BURNETT TAIWAN

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GREAT AROMA

Savoury Foods

GREAT AROMA

VEDAN ENTERPRISE CORP., LEO BURNETT TAIWAN

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ACCEPTANCE

Direction

ACCEPTANCE

MCDONALD'S, LEO BURNETT TAIWAN

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PAPER ORGANS

Healthcare

PAPER ORGANS

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THE SELF-LESS MIRROR

Ambient Media: large scale

THE SELF-LESS MIRROR

HEINEKEN, LEO BURNETT TAIWAN

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ACCEPTANCE

Casting

ACCEPTANCE

MCDONALD'S, LEO BURNETT TAIWAN

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THE THREE-POINTED-STAR COURT

Automotive

THE THREE-POINTED-STAR COURT

MERCEDES-BENZ/MERCEDES-BENZ TAIWAN, LEO BURNETT TAIWAN

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THE THREE-POINTED-STAR COURT

Automotive

THE THREE-POINTED-STAR COURT

MERCEDES-BENZ/MERCEDES-BENZ TAIWAN, LEO BURNETT TAIWAN

(opens in a new tab)
THE THREE-POINTED-STAR COURT

Automotive

THE THREE-POINTED-STAR COURT

MERCEDES-BENZ/MERCEDES-BENZ TAIWAN, LEO BURNETT TAIWAN

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