There are many small irregularly shaped plots scattered in Thailand, especially in the densely populated areas. Those patches of land are usually left neglected, got turned into dumpsites, or areas that teens loiter for drug activities.

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left.

However, in reality, there are numerous asymmetrical spaces scattered across this district.

- Selected as 1 of 25 best inventions of 2016 in TIME Magazine

- Selected as 1 of 10 best ideas of 2016 in Azure Magazine

- Selected as 1 of 10 Designboom Big Stories of 2016

The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign.

The unusual football field project is a media story teller that gives the brand an opportunity to connect with its audience to carry brand message. The idea itself didn’t used traditional story telling but rather use the ambient, event space and outlaw rule to tell the brand message....

A new form of Advertising, which is to create an advertising space for "Property Development Brands” into a place where people can interact with.

The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.

AP Thailand, the leading property developer of Thailand, wanted to portray its belief that “space can change one’s life” and demonstrate how efficient the company can utilize spaces in urban living environments.