The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left.

However, in reality, there are numerous asymmetrical spaces scattered across this district.

- Selected as 1 of 25 best inventions of 2016 in TIME Magazine

- Selected as 1 of 10 best ideas of 2016 in Azure Magazine

- Selected as 1 of 10 Designboom Big Stories of 2016

The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign.

It shown provocative idea of unused of space that most people miss. The idea itself didn’t used traditional story telling but rather use the real life, space interaction, outlaw rule to tell the brand message.

"Property Development Brands” Advertising for Branding is often ignored.

If we need people to be interested, we need to advertise in a new form and not just traditional Media. So we changed an advertising space, into a place where people can interact with.

AP Thailand, the leading property developer of Thailand, wanted to portray its belief that “space can change one’s life” and demonstrate how efficient the company can utilize spaces in urban living environments.