PR > Sectors
AP THAILAND, Bangkok / AP (THAILAND) PUBLIC COMPANY LIMITED. / 2017
Overview
Credits
CampaignDescription
Football field that breaks through the rectangular boundary
Execution
The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.
Outcome
- Selected as 1 of 25 best inventions of 2016 in TIME Magazine
- Selected as 1 of 10 best ideas of 2016 in Azure Magazine
- Selected as 1 of 10 Designboom Big Stories of 2016
The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign.
Relevancy
The project itself was intended to create national PR news of “creative use of space”. It builds mutually beneficial relationship between brand and publics.
Strategy
A new form of Advertising, which is to create an advertising space for "Property Development Brands” into a place where people can interact with.
Synopsis
AP Thailand, the leading property developer of Thailand, wanted to portray its belief that “space can change one’s life” and demonstrate how efficient the company can utilize spaces in urban living environments.
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