The film follows Dax (Lil Rel Howery), a diehard basketball fan who is dealt a series of unfortunate setbacks, including losing his team to his longtime rival (Nick Kroll). Desperate to win the famed Rucker Tournament, Dax stumbles upon the man, the myth, the legend Uncle Drew (NBA All-Star Kyrie Irving) and convinces him to return to the court one more time. The two embark on a road trip to round up Drew's old basketball squad (Shaquille O'Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie) and prove that a group of seniors can still win the big one.

The key was to focus the story on the underlying brand DNA, the “spirit of youth,” and not make the film into a commercial. There was organic product placement, such as on-court branding during the Rucker Tournament. Other than that, the film stands on its own as an entertaining sports comedy.

“‘Uncle Drew’ shows that audiences will pay to watch branded content.” declared The Washington Post. Another article from The New York Times read, "Uncle Drew’: Branding Vehicle or Feature Film? Yes.” And finally, The Los Angeles Times read: "Uncle Drew, The Surprise Comedy of the Summer."

Pepsi has inspired pop culture for decades. It has been the choice of a new generation and embraced the spirit of youth. No one embodies this spirit better than Uncle Drew. Uncle Drew, the film, has forever raised the bar on how brands will connect with audiences in the future.