Everyone suffers from moments of weakness, especially when they haven’t been drinking enough milk. Recognizing this, we created a unique retail experience called The Weak Shop. It features inventions like ‘Food Lift’ – designed for people who are feeling a bit weak. The Weak Shop is sponsored by milk. After all, milk is the original invention for the weak.

The concept plays off the fact that in North America there are a lot of gimmicky products on the market, like the ‘Slap Chop,’ for something you could easily do yourself, like chopping vegetables. With this in mind, we created a spot promoting an amazing new product called Food Lift. Getting food to you mouth can be hard work, but not with the Food Lift! The Food Lift is only available at the Weak Shop.