Five mockumentaries and one music video introduce José as a loveable rascal with an absurd business idea and bizarre training methods. The films poke fun at the tics of our time and the crazy things we do for Internet abroad.

Video annotations, GIFS and banners led the viewers to José’s website. But when they tried to book their own dog, they were redirected to Deutsche Telekom’s Summer Pass page.

People fell in the love with Wi-Fi Dogs. The campaign was no. 1 in Germany´s Viral chart and Deutsche Telekom´s Summer Pass increased its sales by 19% and its revenue by 28%.

Every summer, people waste their holidays looking for Wi-Fi – spending more time in the hotel lobby than at the beach.

So we poked fun at the tics of our time and at the crazy things we do for Internet abroad with a film that spoke to millions of viewers worldwide.

“José´s Wi-Fi Dogs” tells the story of a man that supposedly invented the business of the century: Internet sniffing dogs that help tourists find Wi-Fi on holiday. The mockumentary introduces José as a loveable rascal with an absurd business idea and bizarre training methods. And, in the end, we introduced them to an easier way to have mobile Internet abroad: Deutsche Telekom´s Summer Pass.