cannes-lions 2024

Entertainment Lions for Gaming

Explore the Winners & Shortlists

Winners

Shortlists

A01 - AUDIO-VISUAL CONTENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

STARR PARK CCTV

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BRAWL STARS

BRAWL STARS

SUPERCELL, Helsinki

Finland

Bronze Lion

Bronze Lion

PLAY HAS NO LIMITS FEAT. KING GNU

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PLAYSTATION

PLAYSTATION

SIX INC, Tokyo

Japan

Bronze Lion

Bronze Lion

THIS IS NOT A GAME

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MOVISTAR

MOVISTAR

VML, Mexico City

Mexico

Gold Lion

Gold Lion

B04 - BRAND INTEGRATION FOR GAMES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

LEGO FORTNITE

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THE LEGO GROUP

LEGO FORTNITE

THE LEGO GROUP, Billund

Denmark

Bronze Lion

Bronze Lion

THE GAMING FRIDGE

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HEINEKEN

HEINEKEN

LEPUB, Milan / LEPUB, Sao Paulo

Italy

Silver Lion

Silver Lion

UNHIDE THE PRICE

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DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH

FINANCE

JUNG VON MATT AG, Hamburg

Germany

Bronze Lion

Bronze Lion

B06 - LAUNCH/RELAUNCH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE EVERYDAY TACTICIAN

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XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

Grand Prix

Grand Prix

C01 - COMMUNITY MANAGEMENT/SOCIAL ENGAGEMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

GAMER LOAN

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BANCO DEL PACÍFICO

BANK LOAN

PARADAIS DDB, Guayaquil

Ecuador

Silver Lion

Silver Lion

C02 - INFLUENCER & CO-CREATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DIABLO ANTHEM

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DIABLO

DIABLO IV

72ANDSUNNY, Los Angeles

USA

Bronze Lion

Bronze Lion

D01 - BRAND PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE EVERYDAY TACTICIAN

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XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

Silver Lion

Silver Lion

E01 - DIVERSITY & INCLUSION IN GAMING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

CODE MY CROWN

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DOVE

DOVE

EDELMAN, London

United Kingdom

Silver Lion

Silver Lion

E02 - INNOVATION IN GAMING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE GAMING FRIDGE

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HEINEKEN

HEINEKEN

LEPUB, Milan / LEPUB, Sao Paulo

Italy

Bronze Lion

Bronze Lion

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

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DORITOS/ PEPSICO

DORITOS CRISPS

PEPSICO, Reading / SIPS & BITES, London

United Kingdom

Bronze Lion

Bronze Lion

E04 - SOCIAL BEHAVIOUR & CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

GAMER LOAN

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BANCO DEL PACÍFICO

BANK LOAN

PARADAIS DDB, Guayaquil

Ecuador

Gold Lion

Gold Lion

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

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(opens in a new tab)

DORITOS/ PEPSICO

DORITOS CRISPS

PEPSICO, Reading / SIPS & BITES, London

United Kingdom

Silver Lion

Silver Lion