Cannes Lions

THE JFK CHALLENGE

BLUECADET, Philadelphia / JOHN F. KENNEDY LIBRARY / 2015

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Overview

Entries

Credits

Overview

Execution

Bluecadet spearheaded the conceptualization, design, and development of the app from start to finish, including thorough research and testing with kids to ensure the most engaging experience. Built in Unity, The JFK Challenge takes advantage of the full suite of the iPad’s capabilities, incorporating touch, drag, swipe, the camera, and the accelerometer. To emphasize the hard work and training that was involved in becoming an astronaut or Peace Corps member, and to teach users the gameplay techniques, each mission starts with a series of training games. Players progress through Space Race and Peace Corps challenges using skills learned during training.

Outcome

Since the app’s debut in February 2015, there have been almost 100,000 downloads and has garnered many reviews that note the app’s engaging use of media.

“JFK Challenge does an excellent job of placing real photos, sound clips, and other primary source historic media into engaging game play to make kids feel as if they have traveled back in time to experience history as it happened. …. It makes history come alive for kids… This app provides a great introduction to the Peace Corps….And it allows kids to feel the thrill of space exploration, as families did back in the 1960s.” – Review, Techwithkids.com

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