A mix of film and stock sourced exclusively in the United States, the narrative was based on all the little “freedoms” that Americans and Jeeps are afforded. Those “freedoms” were evoked through a series of descriptive, expressive, and emotional vignettes that were matched word-for-word to the lyrics of “The Star-Spangled Banner.” The scenes were lit using natural light to accentuate the authenticity of the moments preventing the piece from becoming too slick or overproduced.