Cannes Lions

ARMY

GEORGE PATTERSON Y&R, Melbourne / DEFENCE FORCE RECRUITING / 2011

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Overview

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Credits

Overview

Outcome

The results are ongoing, kicking off with a 300% increase in enquiries and 40,000 hits on myspace and climbing.Costs‘The Reservists’ Illustration – total buyout - $7,500.00Printing A3 Posters - $1,258.00Printing A4 Posters & stickers - $480.00Myspace page - (agency costs only)Total - $9238Volumes400 A3 Posters200 A4 Posters, 500 stickers1 Myspace pageNumbersMyspace Profile Views: 39780Song Plays: 2045 Video Plays: 1525

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