Cat Bot – cute chatbot that helps Generation Z to improve financial literacy.

As soon as a user began a conversation, the Cat Bot would share tips and life-hacks about saving money and over time unlock the new stickers, promo-codes for popular online services and Sberbank’s products that could save their money.

8 400 000 unique users

272 000 000 messages sent

311 800 000 stickers sent

315 000 000 reach

223 000 Sberbank cards attached for transactions within VK