Cannes Lions
PUBLICIS NEW YORK, New York / CITIGROUP / 2009
Overview
Entries
Credits
Description
The things on your credit card statement say a lot about who you are. You went to that fancy restaurant with your girlfriend. There’s that trip to Norway with just you and your Dad. Your interview suit. The thing is, each statement is full of stories. And this campaign brings them to life. Whatever your story is, your Citi card can help you write it.In this spot a guy decides to surprise his wife with a trip for their anniversary. The place he chooses lacks amenities like electricity, heat, indoor plumbing. His wife is clearly displeased with the “gift.” Until he surprises her one last time.
Similar Campaigns
12 items