Deezer is all about creating your own playlists to enjoy the music you like.So we created the longest playlist ever, a playlist that never ends : The Infinite Playlist.

A playlist made by all Deezer users who had the chance to select a track, add it to the playlist, upload a picture and dedicate it to their friends & family, on Facebook (via Facebook connect), Twitter or by email.We first launched the campaign with a Street Marketing operation in main French cities. We wanted people to test the offer as well as choose a song add it to the infinite playlist and dedicate it to a friend.We then launched a banner campaign promoting the playlist on deezer.com because we knew our target was there, looking for music. The banners lead people to the dedicated website where people could add their song.

As a result, the dedicated website received 600,000 visitors in 2 weeks.

During these 2 weeks, 20,000 people suscribed to the Premium offer, 20,000 songs were added to the playlist (56 days of music) and it’s still going on.Thanks to the Infinite Playlist we raised awareness of the offer on social networks, where our target was. As the offer was really interesting for music fans, the real challenge was to explain it in the simplest way possible and raise the awareness. That’s exactly what the Infinite Playlist did.