CAP48 is a Belgian charity that aims to integrate disabled people into society.Every year, CAP48 rely on the generosity of drivers and sell Post-it Notes at traffic lights.The only problem is that the light is on red for an average of 40 seconds. Definitely not long enough for volunteers to sell zillions of Post-it Notes. That's why we came up with a unique way to stretch these 40 seconds: the CAP48 Traffic Stoppers. Their mission was to stop vehicles at key traffic lights for as long as possible, giving our volunteers more time to sell more Post-it Notes.

The results :- Thanks to our action, CAP48 sold over €1m-worth of Sticky Notes. That's an increase of 20%.- When caught in this weird comical situation, drivers couldn’t refuse buying our Sticky Notes.

- Views of the videos, the press coverage and the support of a radio campaign all made sure the action got talked about and drivers started looking out for the next Traffic Stoppers- Also, an amazing 98% of drivers stuck in their cars actually remained smiley all along...