An analogy for the power of branding, our concept shows how the perceived value of objects can change dramatically depending on how they are presented. We shot everyday items selected from the local dollar shop and communicated them as a premium collection.

Design elements and their integration: Hero shots are usually reserved for premium products. We chose to highlight the disparity by hero-shooting cheap commodities.

Design touch points and scale: The posters were printed in large size format and exhibited at the exhibition. The gigantic beauty shot of low price commodity such as cotton swabs and rubber sandals created great impact. Also, each poster included copy detailing the functional benefits of each product.

Materials, style elements, design choices: We used black background and high-contrast lighting to project a premium impression, as well as a minimalist photography style to highlight the unique features of each product.

Design development and process: To emphasize Landor’s creativity, all photography was shot by our in-house designers.

-We displayed the hero shots at an open gallery event in our office, earning a positive reaction from clients and creative professionals who are the main visitors to the exhibition.

-78 of the past and existing clients visited to the event, which lead to discussions about branding with multiple clients. Credential presentations were done to the 6 clients afterwards.

-We also received requests from one of the clients that they would like to use the materials as a stimulus for their in-house design team.