Cannes Lions
DENTSU LIVE INC., Tokyo / KPMG / 2018
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A video content produced to recruiting certified public accountant (CPA) that is unfamiliar in general. CPAs are not only strong in numbers but also professionals who need high ability in various areas such as deep insight to human beings and flexible proposal ability to the organization. We applied unique and abstract visual representations in this film to communicate CPA’s services, requirements and qualifications which are hard to explain instead of just text information. All the images involve a message. CG which looks like hand painting express the digitalization which invisibly progresses in the society. It is significant to appeal to a handful of students with creative sensibility while the quality of new recruits declined year after year. The artistic approach using unprecedented images distinguish this film from others to communicate the originality of the company and present students that they have the option of CPA.
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