Cannes Lions

How You Grow Matters

PHOTOPLAY FILMS, Sydney / KPMG / 2022

Film

Overview

Entries

Credits

Overview

Execution

KPMG believes that growth shouldn't come at all costs. That you can push forward without sending the world backwards. Growth should better us all, beyond today. With this campaign KPMG wanted to highlight and give weight to the diversity and range of all the KPMG co-workers. The film uses a woman as a subtle reference point throughout, cutting between her progress and the transformation of the world around us, making obvious KPMG’s involvement in this development. The frenetic editing creates a pace that exhilarates the viewer, giving a sense of KPMG’s globe-spanning influence whilst holding them captive in the protagonist’s personal journey.

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