Cannes Lions

Holiday_Greeting_Par_Excelance.xls

KPMG, RVK / KPMG / 2022

Presentation Image
Demo Film
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Overview

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Credits

OVERVIEW

Idea

Microsoft Excel is used heavily by KPMG and most of its customers. But this popular spreadsheet is useful in a lot of other ways than just to punch in numbers. KPMG created a holiday greeting card from scratch by using Microsoft Excel, where all 17 of its Icelandic locations were drawn in a festive style, one cell at a time.

Execution

All of KPMG's Icelandic locations were included in the illustration, which put them in a "Christmas village" type setting. The drawing was created cell by cell in Microsoft Excel, by hand, as well as the headline. KPMG's brand colours played an essential role in the illustration, paired with complementing "festive" colours. When ready, the illustration was then exported as an .xls file and sent to KPMG's customers as an attachment, a few days before Christmas. The whole process had been screen recorded as well, and a time-lapse video showing "the making of" the illustration was uploaded to KPMG's local social media platforms.

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