Cannes Lions

INSURANCE

ELEPHANT SEVEN HAMBURG, Hamburg / ALLIANZ / 2006

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Anyone who thinks they have the right to be entertained by an insurance special can now breathe a sigh of relief. The “You have the right to know whether you’re right.” campaign is already being aired on TV and it is now being continued on the Internet. The advantage of the Allianz legal costs insurance is highlighted in the form of “Murphy’s day”: the individual scenes of the TV commercial take the Internet user chronologically through a day full of mishaps. This not only presents insurance in an entertaining way — the scenes also include surprising interactive elements.

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