Cannes Lions

KFC DELIVERY

GREY GROUP SINGAPORE, Singapore / KENTUCKY FRIED CHICKEN / 2012

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Overview

Entries

Credits

OVERVIEW

Description

To highlight the ease and convenience of getting food with KFC Delivery.

Execution

Over the years, life is getting easier for man. Think how cars or mobile phones have evolved. We took that thought and turned it into 3 stories that are uniquely 'KFC Delivery'. Using the Theory of Evolution as our guiding principle, we created a campaign of 3. Each ad contains 4 hand-crafted exhibits that portray how life got easier over time. The methods of hunting, cooking, and bringing food to the table, have all been simplified. All thanks to KFC Delivery.

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