Traffic to the virtual LYNXjet Planet was driven from hundreds of thousands of limited edition cans and major viral campaign featuring the talents of Japan’s hottest all-girl pop band, Dizzy Banana. The girls released their video and single “Spin, Spin, Spin” virally to encourage male fans to visit Tokyo with LYNXjet Planet. Visitors to the site could also watch Dizzy Banana perform live on stage in a Tokyo bar.

The LYNXjet planet campaign was developed in tandem with the launch of the new LYNX body spray variant. The agency designed and created both the new body spray and website.

The idea stretched to an online interactive game in which you could explore cities including Tokyo, Stockholm and New York, and of course meet and interact with the local girls.To launch the online campaign and drive viewers to the website, a viral music video for a sexy Japanese all-girl pop band named ‘Dizzy Banana’ was created.

To date, ‘LYNXjet Planet’ has achieved well over 110,000 unique visitors. A valuable database of young guys willing to be engaged with the LYNX brand has also been obtained through the mandatory registration process required to play the game.

‘LYNXjet Planet’ was a highly cost effective campaign with search engine marketing generating over 12,000 leads at $0.53 per click. In terms of sales results, ‘LYNXjet Planet’ sold out the entire consignment of 250,000 cans in a few weeks. Exceeding all expectations. It’s one of the most successful on-line campaigns for the LYNX brand ever in Australia and New Zealand.