Truck drivers normally don't get a lot of respect of what they do. Curious. They are the ones, for example, who bring all the Christmas stuff to us (that a celebrated old man with reindeers and a sleigh never could manage). Mercedes-Benz says thank you to all the truckers with a true Advent calender - with the message:We appreciate the big things you are doing. You are the real Santa Claus. With friendly regards from your Mercedes-Benz dealer.

On the day of the Loveparade germany`s most popular newspaper always shows Loveparade pre-reports, pictures, routes etc. By putting a Mercedes-Benz truck below the report, the editorial-part works perfectly as the "loading" of the truck and Mercedes-Benz present their trucks as important Party-Sponsors.

The mailing were so successful that the dealers ordered, all in all, 5,000 extras to send out to more clients.Summary:Mercedes-Benz says thank you to all the truckers with a true Advent calender - with the message: We appreciate the big things you are doing. You are the Santa Claus.