We developed an integrated approach by implementing a unique engagement and amplification experience, creatively bringing together the off-line world, with the online, and amplifying the brand's reach from hundreds and thousands, to potentially, millions by using RFID (Radio Frequency Identification) and mobile NFC (Near Field Communication).

Positive and personalised visitor experiences would be crucial to Nissan’s success, so a variety of inventive and engaging technology-led activities were developed at the various events to attract customer prospects and enable easy online sharing on Facebook and via email.

The solution has the functionality to harvest data for CRM so interested parties could be contacted to organise test drives post-event which also allowed us to gather meaningful results from each event.

Results are from Goodwood Festival of Speed event 2012 11th-14th July:

Facebook results:-

Registration - 603 (with photos 451)

Likes - 528

Photo App - 120

Thrill zone - 188

GT App - 11

Total 1,450 posts x 235 (average number of friends UK) = 340,750 impressions on Facebook

Reach using Edgerank: 16% of 340,750 impressions = 54,520

Sales data:

• Leads: 226

• Test drive requests: 95