The spot opens with the sound of ambient, psychedelic music. We immediately hear an announcer deliver the legal copy that usually occurs at the end of radio spots. Our campaign spokesperson, Martin Starr, cuts into explain that while legal copy typical goes at the end, time is fluid in Hotwire’s “No Pressure Zone.” So you can book a great deal on a hotel now. Or later. Because the deals are available indefinitely. This brings us, as Martin puts it, “Right back to where we started—the end.” We hear the classic Hotwire jingle re-done in an ambient, psychedelic style.