Cannes Lions
HEAT, San Francisco / HOTWIRE / 2018
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Description
We cold-open on our host, Martin Starr. He’s lying down, looking at camera. He lets us know that in here, “Deals are no pressure. Just like the massages.” We pan out to see Martin, floating in mid-air, while a goat gives him a hooves-free massage. Martin finds it all surprisingly relaxing. In a humorous end to the spot, he asks the goat to “go lower.” The goat does as requested, but goes a little too far, to which Martin jokes “you’re getting a little handsy.” We cut to the end card and logo lockup.
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