Cannes Lions

No Pressure Zone - More

HEAT, San Francisco / HOTWIRE / 2018

Film
Supporting Images
Supporting Images
Supporting Images
Demo Film
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Overview

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OVERVIEW

Description

We open on a psychedelic set as our host, Martin Starr, instructs the audience to settle in. He informs us that if we’re looking for a hotel room, “deals are available indefinitely.” He moves across the set, opening a door that gives way to a visual metaphor--an infinite hallway containing replicas of himself opening a door. He then walks over to a record player and puts on sensual music. We see a goat reading in a chair. Martin, looking at camera, suggests “Now that we’re alone again, let’s say you and I get ourselves a room…or not.” He pulls a small square package out of his pocket and tears off the corner. Simultaneously, a cup and saucer float into frame. Martin removes a teabag from the wrapper, steeps the tea, and tells us, “I’ll wait. No pressure.” He sips the tea as we cut to the end card.

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