The spot opens with the sound of ambient, psychedelic music. In a slow, rhythmic manner, our campaign spokesperson, Martin Starr, welcomes listeners to Hotwire’s “No Pressure Zone.” He explains that in this paradoxical wrinkle in time, Hotwire’s low rates are available indefinitely. Through a series of slow methodical verbal cues, he tells the audience they can book “Now…..or now…or now, etc.” The long, drawn out nature of his delivery reinforces there’s no need to rush to book a room, because Hotwire always has a deal. The spot ends with legal copy and one last line from Martin reminding people they can still book, “now.”