Cannes Lions

OPEL CARS

McCANN ERICKSON PARIS, Clichy / GENERAL MOTORS / 2004

Film

Overview

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Overview

Description

The objective of the advertising is to demonstrate the flexibility of the Opel monocabs. A charming blond woman who is a little bit naive, doesn't understand that the Opel monocabs can change so fast. The story is built around a misunderstanding and calls upon humor and complicity.

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