Cannes Lions

Prison of the Head

THE NINE, Shanghai / AMNESTY INTERNATIONAL / 2017

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Film
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Digital Proof JPG
Digital Proof JPG
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Overview

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Credits

OVERVIEW

Description

We created an impressive videos. We chose those ‘heads’ of dictatorships, such as Kim Jong-un and made his figures into illustrations. The heads are consist of wire mesh, inferring their ‘mind prison’. Through the mesh, dark figures of the prisoners are revealed, being cruelly tortured or executed. The scene symbolizes that the dissidents are trampled over by the authoritarian. The powerful vision expresses our concern to human rights.

Execution

We created an impressive videos. We chose those ‘heads’ of dictatorships, such as Kim Jong-un and made his figures into illustrations. The heads are consist of wire mesh, inferring their ‘mind prison’. Through the mesh, dark figures of the prisoners are revealed, being cruelly tortured or executed. The scene symbolizes that the dissidents are trampled over by the authoritarian. The powerful vision expresses our concern to human rights.

Outcome

Since the release of the videos, we have enhanced people’s awareness of Amnesty International, driven more attention to human rights issues and attracted more helping hands.

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