Cannes Lions

FIND THE MAGIC

BBDO CHINA, Shanghai / OPPO / 2014

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“Find 7” the first 4G mobile phone, and also the most sophisticated flagship model produced by China’s second biggest mobile brand, OPPO, was launched March 2014.

Just like the name of the series, the OPPO “Find” series has always regarded “The Spirit of Exploration” as the brand’s core philosophy. In order to promote this brand new mobile phone, and at the same time infuse the spirit of “Find”, we created a 5 minute film titled “Find the Magic”, a story-line that combines time travel, magic, modern science and technology, together with the notion of inner self exploration. A story that unfolds a plot that plays the mind game of “Find” with the audience.

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