We integrated the direct mail with the concept of an advertising movie, which showed a young man (or woman) in a dark place like in vampire stories. This character had his (her) car mired, but managed the situation using a system in the car, the Locker. And this is how we developed the comic book “Strada Tales”. It’s worth mentioning that “Strada”, besides being the name of the car, alludes in this tale to the Portuguese word “estrada” which means “road”. The comic book was personalized once it put the reader as the protagonist of a scary but also fun story. The client is finally sent to a happy ending in which he books a test drive.