Garanti’s been a strong leader in internet and mobile banking for over a decade. They are well known for smart solutions all across digital platforms. The creative work followed these footsteps in finding a world's first mobile targeting idea, making every ad impression count by targeting the users who don't already have the app.

The average conversion rate for mobile app promotion campaigns is about 1.73% in iOS*.

Thanks to our new targeting system, the banners conversion rate was 18%, more than ten times the conversion rate of an average promotion campaign.

The banner also lead to 500 new downloads per day (on average), cutting the cost of previous Garanti mobile app promotion campaigns by half.

*According to eMarketer data: http://www.emarketer.com/Article/OS-Affects-Mobile-App-Ad-Conversion-Rates/1010331