Nobody likes to receive bills and advertising in this media goes unnoticed. So we created an invitation nobody could refuse: Yummy Bill; a premiere movie and popcorn using the most common element for our subscribers: The bill.

We increased consumption Claro Video by 29% with only 1 Impact.

We achieved an effectiveness of 89%.

With just one dollar, we gained 6440% in return on investment.

We converted the bill in a pack of microwave popcorn. Creating an entirely different way of inviting them to use the service. We knew that once they tried Claro Video, they couldn't resist subscribing.

Claro, the biggest cable TV provider in the country, had a big opportunity: only 5% of our subscribers are using the Pay Per View service.

They are missing an amazing product: Claro Video, with over 30,000 titles and monthly premiers. A service well above the competition.

We were sure that once they tried it, they would want to keep it. So we needed to make our customers try it.