Media > Use of Media
OMD GUATEMALA / IEPADES / 2015
Overview
Credits
ClientBriefOrObjective
Thirty years of war have left many evils in Guatemala, although we are already nearly 20 years in peace, some of them could not be eliminated, such as the indiscriminate and misuse of firearms. 20 accidents are caused by firearms every day and no one or anything can prevent it, despite the multiple efforts.
Effectiveness
With a small budget of U$S 5,000 we obtained 0.5 million in free press and 2 million prints on the Internet. The government plans to install sirens in all ambulances across the country while we created a channel that everyone has to listen.
Execution
Voice Siren
The first siren that denounces.
We got into the audio system of the ambulances so that every time they go to the rescue in a situation of mishandling weapons, instead of listening to the traditional siren, we will listen a voice saying:
“Accident with a firearm, accident with a firearm”.
The action quickly got into the streets, using a channel that is always heard and respected.
Strategy
IEPADES, an organization that fights against this problem and the City Firefighters, the institution that comes to the rescue every time there is an accident caused by firearms, have joined to use a channel that is heard by everyone, that we all respect and yet no one has used before: The sirens of ambulances.
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