In Techos annual fundraising, volunteers go to the streets for one day to collect donations from drivers stopping at traffic lights.

The radio became an opportunity to generate awareness to the cause, making a direct link between the media and the volunteers on the street.

So, we did a two hours rain audio recording, played as background noise on Radio Urbana (most listened radio station at 6pm rush hour in Asunción – Ibope 2014).

The rain noise was played continuously for 2 hours, even during music and other brands commercials to spread the message.

Techos annual fundraising 2014 collected U$S350,000 thanks to traffic lights donations in just one day.

We did Rainy Radio: a two hour rain audio recording, played as background noise on Radio Urbana (most listened radio station at 6pm rush hour in Asunción – Ibope 2014).

The rain noise was played continuously for 2 hours, even during music and other brands commercials to spread the message: “as you listen, families without roof cannot escape from rain. Support Techo donating at traffic lights to keep building more roofs and social projects for those who need. Because who needs a roof, needs much more”

Drivers at rush hour traffic in main avenues and streets from Asunción, capital of Paraguay.